The renovation of the Parthenis store in Kolonaki highlights the timeless and minimalist aesthetic of the renowned fashion house, staying true to the brand’s architectural philosophy. The store underwent a complete renewal, preserving the signature elements that define its archetypal elegance, with the facade of the store and the entire building significantly upgraded. The lighting design was enhanced, improving the customer experience and showcasing the house’s unique clothing. The renovation was carried out in collaboration with architect and university professor Alexandra Stratou. A highly successful collaboration satisfying the demands and philosophy of the brand.